There are hundreds of Design firms to choose from, some firms will design a logo for organizations within hours, others will take weeks or months. The question about cookie cutter firms is not whether this type of firm is a good fit for your organization, the question is which firm will solve your problem and or do the job right. A cookie cutter firm is a design firm that will provide you with a pretty image very quickly, when I say quickly, I mean within 24 hours. This is attractive because of the quick return but it could be devastating to the life of your organization's brand. You can tell which firms are "cookie cutter" firms by immediatley viewing their home page. If they offer to create your brand in 24-48 hours for $50-$300, you can gurantee you are going to get what you paid for! I use to work for a company like this and we created at the least 250 logo concepts per day. Its was like a third world sweat shop. What I'm presenting is a right and wrong way to design. Yes, there is a right and wrong way to design, as with most things in life there are rules, and the application of these rules are essential to the life of a brand. Creativity is totally different than design, creativity has no boundaries but in order for creativity to be productive it has to be structured through design. The Number one reason we buy anything is because it was designed for a detailed reason and or advertised to and for a specific audience. If your designer can not orally define the principles of design correctly, chances are your logo design will be incorrect as well. There are many other variables that apply to the success of design such as your target audience, competitors, industry, etc. But the most important visual factor is well thought through designs that take longer than one day- if we're all being honest with ourselves. The point is that it takes time and effort to develop a successful logo, yet alone an identity or a brand. But don't just take my word for it. Check out this book: Really Good Logos Explained.
Please don't waste you money with cookie cutter logo design firms.
If your going to waste that kind of money and time, Try fishing, its more relaxing
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